Amman, February 2020: Encouraging hikers to overcome the impossible, while promoting a culture of eco-friendly tourism, Markazia Toyota has sponsored the Jordan Trail Thru-Hike 2020, which will be taking place between 6 March and 18 April. Crossing Jordan from north to south, the 650-km on-foot hike will pass through Um Qais and reach to Aqaba.

As Strategic Partner of the Jordan Trail Association since 2018 and for the next three years, Markazia Toyota launched a competition on its social media pages, challenging followers to guess nationwide locations and natural sites shown in a series of shared photos. Following a raffle, the winner of the contest was awarded hiking gear worth JOD 1,000 from Markazia Toyota.

Markazia Toyota supports Jordan Trail’s goal of presenting participants - whether locals or foreigners - with real human experiences along the hiking trail to unleash their passion for adventure, whilst interacting with and learning firsthand the customs and traditions of indigenous Jordanian communities across 52 villages.