Central Trade and Auto Company (CTA) – the exclusive dealer for Toyota vehicles in the Kingdom – took part in the global “Earth Hour” celebrations of March 29th 2014, switching off all electrical lights in its Mecca Street showroom for one hour. This effort was made as part of the company’s ongoing aim to contribute to environmental sustainability. As an alternative light source during this time, CTA lit candles, aiming to highlight the need to address climate change and global warming. Adding a festive feel to the event, CTA offered great discounts on Toyota models to those who had participated in the event.  “We celebrate Earth Hour every year, reinforcing our belief in the importance of raising environmental awareness levels amongst the masses,” said Marketing Manager of CTA, Nadim Haddad, “we always encourage the use of renewable energy sources, as well as a culture of environmental preservation among Jordanians.” Mr. Haddad further added that he was happy to see many participants taking part in this event, and that the discounts CTA had offered to showroom visitors are a token of appreciation for their environmental efforts and their contribution to sustainable development. CTA supports initiatives that are geared towards preserving the environment and passing along a healthy planet to future generations.