Let’s go places, safely


Why were 21 Toyota vehicles named “Top Safety Picks” by the Insurance Institute for Highway Safety in 2013? Because we design them with the knowledge that safety is more than features — it’s the lives of the people who drive our cars.  For us, the journey towards a safe road never ends. This belief, along with our collaborative research efforts, drives us to create advancements and innovations in safety that have helped (and continue to help) prevent crashes and protect people.

Taking pride in quality


Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota is taking great steps to develop eco-cars which will help us become a low carbon society.

Driving the future


Whether it be alternative energy sources, interconnected traffic & safety systems, human assisting robots or new modes of personal transport, Toyota is constantly focused on developing for the future.

Taking environment seriously


In order to contribute to the sustainable development of society and the earth, we are committed to proactively making social contributions in areas such as environmental education, support for environmental action, conservation of biological diversity, and afforestation.